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Travel and tourism

eSIM for airlines

Add arrival data to the direct booking, check-in, and loyalty journey. The passenger installs before departure.

Short answer: Use the PNR itinerary to offer one plan at booking, check-in, or in the app. The passenger installs before departure and stays in the airline channel.

  • Booking, check-in, and arrival
  • eSIM in your own channels
  • You set the retail price
The flow

The flight lands. The data is ready.

Four moments in the trip where passengers buy data. Pick one to see it in your flow.

01 / Step

Book data with the seat

Map the PNR country and connection points to one local or regional plan. Add it to the booking in the booking currency.

Trigger
Seat and bag page for an international itinerary
Measure
Attach rate on eligible direct bookings
The offer

A focused offer for this buyer.

Use the PNR itinerary to offer one plan at booking, check-in, or in the app. The passenger installs before departure and stays in the airline channel.

01

Itinerary mapping: local plan for one country, regional plan for a multi-country route.

02

Three placements: booking path, check-in and boarding pass, and loyalty catalogue.

03

Order visibility: install link, order status, support split, and refund path.

Measure

Three numbers to review in a pilot.

  1. Attach rate on eligible direct bookings
  2. Install completion before departure
  3. Ancillary revenue per eligible booking
Recommended setup

The products behind it.

What to pass
PNRItineraryChannelFare brandPassenger email
Who buys / who runs it
Buyer
CCO or VP Commercial
Runs it
Head of Ancillary Products
Good to know

Data-only. Check the route list. Onboard Wi-Fi is a separate service.

Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Scope

Scope one route group and one direct channel.

02

Pilot

Pilot a small plan set with a clear support split.

03

Extend

Review attach and install data. Add loyalty and onboard.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Does the passenger keep their number?

Yes. Travel plans are data-only. The passenger keeps the usual number.

Can we use the PNR and fare brand?

Yes, if the airline passes the itinerary and channel data to the offer.

Who handles refunds and failed installs?

Define the split before launch. The API supports order lookup.

Can we start without a PSS change?

Yes. Use an app or confirmation link with a separate order. Plan for a deeper integration later.