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SIM packs and eSIM for supermarket and convenience chains

Keep SIM packs for the season destinations at the service desk, put a sign on the travel shelf, and sell eSIM in your app with the loyalty account.

Short answer: Before a holiday, shoppers buy travel sizes, sun cream, and plugs. A sign on the travel shelf shows data for the top destinations of the season, and the packs wait at the service desk, where staff check the phone. The eSIM sells in your app, with the loyalty account.

  • Packs at the service desk
  • A sign on the travel shelf
  • eSIM in your app
The flow

Data for the trip, on the holiday shopping list.

Four moments of travel data in a retail chain: the travel shelf, the service desk, the app, and the season reset. Pick one to see it.

01 / Step

Travel shelf

A sign on the travel shelf shows the season destinations, next to the travel sizes and the plugs, and sends shoppers to the desk.

Trigger
Holiday season starts
Measure
Packs sold per store per week
The offer

A focused offer for this buyer.

Before a holiday, shoppers buy travel sizes, sun cream, and plugs. A sign on the travel shelf shows data for the top destinations of the season, and the packs wait at the service desk, where staff check the phone. The eSIM sells in your app, with the loyalty account.

01

SIM packs at the service desk for the season destinations.

02

A sign on the travel shelf.

03

eSIM vouchers in the app with the loyalty account.

Measure

Three numbers to review in a pilot.

  1. Packs sold per store per week
  2. Packs sold per desk
  3. eSIM sales per 1,000 app users
Recommended setup

The products behind it.

What to pass
Store countrySeasonTop destinationsPhone format
Who buys / who runs it
Buyer
Category manager for travel or general merchandise
Runs it
Store operations and the app team
Good to know

Data only, with no local number. The packs stay at a staffed desk, where staff check the phone. Check the local rules for SIM sales, because some countries need an ID check.

Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Plan

Plan the packs by season and the top destinations of your shoppers.

02

Launch

Stock the service desks, put up the sign on the travel shelf, and add the eSIM to the app.

03

Reset

Review the sales by store, then reset the packs for the next season.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Can the packs go on the open shelf?

No. The packs stay at the service desk or the kiosk counter, where staff check the phone. The travel shelf gets a sign.

Which destinations should a store stock?

The top destinations of your shoppers for the season. The RoamWorks team helps you set the packs for each season.

Can shoppers earn loyalty points?

That is your choice. The eSIM sells in your app, with your loyalty account and your rules.

Who sets the price?

You do. You buy at a partner price and set the retail price.