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SIM packs and eSIM for phone and electronics retailers

Sell travel data at the phone counter: a SIM pack for a phone with a SIM slot, and an eSIM voucher that installs during the new phone setup.

Short answer: Some customers buy a phone, a travel adapter, or a power bank before a trip, and many ask staff to set up a new phone. Add the trip to that moment: check the phone, sell a SIM pack or an eSIM voucher, and install the eSIM on the store Wi-Fi during the setup.

  • Packs at the phone counter
  • eSIM at the phone setup
  • A phone check first
The flow

A new phone, set up for the next trip.

Four moments at a phone shop: the new phone setup, the phone counter, the travel accessories, and visitors from abroad. Pick one to see it.

01 / Step

New phone setup

During the setup of a new phone, staff ask about the next trip, and the customer installs the eSIM on the store Wi-Fi.

Trigger
New phone setup at the counter
Measure
eSIMs per 100 setups
The offer

A focused offer for this buyer.

Some customers buy a phone, a travel adapter, or a power bank before a trip, and many ask staff to set up a new phone. Add the trip to that moment: check the phone, sell a SIM pack or an eSIM voucher, and install the eSIM on the store Wi-Fi during the setup.

01

SIM packs at the phone counter.

02

eSIM vouchers installed during the new phone setup.

03

A sign next to the travel accessories.

Measure

Three numbers to review in a pilot.

  1. eSIMs per 100 setups
  2. Packs sold per week
  3. Attach rate on travel accessories
Recommended setup

The products behind it.

What to pass
DestinationTravel datesPhone modelCustomer email
Who buys / who runs it
Buyer
Category manager for mobile or accessories
Runs it
Store managers and counter staff
Good to know

Data only, with no local number. Check the phone before the sale. Check the local rules for SIM sales at the counter.

Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Stock

Stock packs for the top trips and train the counter staff.

02

Ask

Ask about the next trip at every phone setup and every travel accessory sale.

03

Review

Review the sales by store, then reorder the packs.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Can staff install the eSIM?

The customer redeems the one-time code on the phone, and staff help with the install on the store Wi-Fi.

What if the phone is locked?

Both formats need an unlocked phone. A phone locked to a carrier gets neither, until the carrier unlocks it.

Which packs should we stock?

Packs for the top trips of your customers, and for your own country if visitors shop with you. The RoamWorks team helps you pick.

Who sets the price?

You do. You buy at a partner price and set the retail price.