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Airport retail and lounges

SIM packs at the airport till, sold before the gate

Hang SIM packs for the top routes next to the till. Staff ask the destination, check the phone, and sell the pack before the gate. A QR stand covers the hours when the shop is closed.

Short answer: An airport shop sells SIM packs like any travel item, with one difference: the phone check. A small shelf for the top routes, one question at the till, and a QR stand for the closed hours cover most travelers.

  • Packs for the top routes
  • One question at the till
  • A QR stand for night arrivals
The flow

One question at the till. Data before the gate.

How an airport shop sells SIM packs: the shelf, the question, the sale, and the hours when the shop is closed. Pick a step to see it.

01 / Step

Fill the shelf

Stock three to five packs for the routes that leave the airport most, and the local country for travelers who land.

Trigger
Before the first sale
Measure
Packs in stock per route
Playbook

How to run it.

01Set up

  • Pick three to five packs for the top routes, and the local country for arrivals.
  • Set the retail price and a short staff script.
  • Agree the terms for unsold packs.

02At the till

  • Ask the destination with the purchase.
  • Check the phone: unlocked, with a SIM slot.
  • Sell the pack and point to the install card.

03Closed hours

  • Place a QR stand by the till for night arrivals.
  • The stand sells eSIM only, through the RoamWorks checkout.
  • Each stand has its own link, so each sale counts for the shop.

04Stock and reorder

  • Count the shelf each week.
  • Reorder the routes that sell, and swap slow packs for new routes.
Measure

Three numbers to review in a pilot.

  1. Packs sold per 1,000 sales
  2. Activation on landing
  3. Orders through the stand at night
Behind it

The products behind it.

What to pass
Top routesLocal countryPack countRetail price
Good to know
  • Sell a pack only to an unlocked phone with a SIM slot.
  • The QR stand sells eSIM only. SIM packs stay at the staffed till.
  • Concession fees and staff time are part of the commercial model. Test one shop first.
The solution

Airport retail

Sell SIM packs at the till and eSIM vouchers in the lounge. The traveler has data before boarding or on arrival.

See the solution →
Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Pick

Pick the top routes and one shop.

02

Test

Test the shelf and the staff script for four weeks.

03

Review

Review sales, activation, and support. Then add the stand and a second shop.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Which packs sell at an airport?

The routes that leave your airport most, and the local country for travelers who land. Start with three to five.

What if the traveler wants an eSIM?

Send a one-time eSIM voucher to the traveler email, or point to the QR stand.

Can the stand sell SIM packs at night?

No. The stand sells eSIM only. SIM packs stay at the staffed till.

How does the stand pay the shop?

Each sale through the stand link counts for the shop. The partner agreement sets the share.