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eSIM and SIM packs for rail and coach operators

Add a data plan to the e-ticket for lines that cross a border or end at an airport. Keep SIM packs at the ticket desk for passengers who buy on the day.

Short answer: Your e-ticket already knows the line, the date, and the countries on the route. Add one plan that fits the trip to the confirmation page and the e-ticket email, and keep SIM packs at the ticket desk for walk-up passengers. The passenger pays in your checkout or at the desk.

  • E-ticket, app, and ticket desk
  • One plan for the whole line
  • You set the retail price
The flow

The ticket is booked. The data rides along.

Four places to add data to a trip: the booking confirmation, the reminder before departure, the ticket desk, and the airport line ticket.

01 / Step

E-ticket add-on

Show one plan for the countries on the line on the confirmation page and in the e-ticket email. The passenger pays in your checkout.

Trigger
Ticket paid for a line that crosses a border
Measure
Attach rate on cross-border tickets
The offer

A focused offer for this buyer.

Your e-ticket already knows the line, the date, and the countries on the route. Add one plan that fits the trip to the confirmation page and the e-ticket email, and keep SIM packs at the ticket desk for walk-up passengers. The passenger pays in your checkout or at the desk.

01

A plan card for cross-border and airport lines on the confirmation page and in the e-ticket email.

02

API or hosted checkout in the app and web booking path.

03

SIM packs for the top destinations at the ticket desk.

Measure

Three numbers to review in a pilot.

  1. Attach rate on cross-border tickets
  2. Installs before departure
  3. Packs sold per ticket desk
Recommended setup

The products behind it.

What to pass
LineCountries on the routeTravel datesBooking reference
Who buys / who runs it
Buyer
Head of Ancillary Revenue or Commercial Director
Runs it
Product manager for booking and e-tickets, with station retail
Good to know

Keep your booking checkout. Ticket platforms that resell your seats join through the OTA setup.

Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Map

Map the lines that cross a border or end at an airport, and the desks that sell tickets.

02

Pilot

Pilot two cross-border lines in the e-ticket email and one ticket desk.

03

Extend

Add the departure reminder and more lines. Review attach and support each month.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Which lines should get the offer?

Start with lines that cross a border or end at an airport. Domestic lines with mostly local passengers rarely need a plan.

Does one plan cover a line through several countries?

Yes. A regional plan covers the countries on the line, so the passenger installs once before departure.

What do we earn?

You buy at a partner price and set the retail price. Commercial terms are agreed privately.

Does the plan work during the trip?

Yes, on the mobile networks along the route. The signal can drop in tunnels and remote areas, so the passenger installs before departure.