SIM and eSIM for cruise lines and ferries
Offer port-day data that matches the sailing. Send an eSIM voucher before travel, or sell SIM packs at the terminal and on board.
Short answer: Offer a RoamWorks port-day plan that matches the sailing. The guest installs an eSIM before travel, or buys a SIM pack at the terminal or in the onboard shop. It works ashore in the listed countries. It does not cover the open sea.
- Boarding email and port day
- eSIM vouchers and SIM packs
- You set the retail price
Data for the ports on your itinerary.
Four moments where guests buy data. Pick one to see it in your flow.
Boarding email
Send an eSIM voucher for the itinerary countries with a clear no-sea note in the e-docs.
- Trigger
- E-docs issued
- Measure
- Redemption before embarkation and attach rate
Shore excursion
Offer a port-day plan for the excursion country in the excursion confirmation.
- Trigger
- Excursion booked
- Measure
- Add-on conversion and refund rate
Premium or loyalty
Include a plan in a suite or premium package, or offer a points redemption.
- Trigger
- Suite, tier upgrade, or package
- Measure
- Activation rate and premium conversion
Ferry ticket
Sell a SIM pack for the arrival country at the terminal, or offer an eSIM at ticket purchase.
- Trigger
- Ticket purchase or check-in
- Measure
- Take-up per ticket and activation before boarding
A focused offer for this buyer.
Offer a RoamWorks port-day plan that matches the sailing. The guest installs an eSIM before travel, or buys a SIM pack at the terminal or in the onboard shop. It works ashore in the listed countries. It does not cover the open sea.
Plans for the port countries, checked per sailing.
Boarding email voucher, plus SIM packs at the terminal and in the shop.
A clear no-sea note and support path.
Three numbers to review in a pilot.
- Attach rate per booking
- Redemption before embarkation
- Support contacts per 1,000 guests
The products behind it.
Digital vouchers
Issue data at the counter. Deliver it by email or account.
See Digital vouchers →
SIM packs
RoamWorks SIM packs for your desk and your groups.
See SIM packs →- Buyer
- VP Onboard Revenue or Ancillary Revenue
- Runs it
- Guest Experience or Digital Product
It does not cover the open sea. Ship Wi-Fi remains the service at sea. Check tender ports and private islands.
Where this works.
Each deep-dive shows the same solution in one buyer moment.
You set the retail price.
Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.
Wholesale pricing before your retail price.
You decide what the customer pays.
Support, refunds, and volume in the agreement.
From first step to first order.
Start with a short pilot. Review it, then add the next desk, route, or market.
Map
Map ports to plans and note any gap.
Place
Add the offer and install check to the e-docs.
Review
Review redemption and support after each sailing.
Before you choose
Short answers to the common questions. The partner agreement sets the final terms.
Does an eSIM work on a cruise ship at sea?
No. A RoamWorks plan uses land networks in the listed countries, so it works in port and ashore. Ship Wi-Fi is the service at sea.
Can one plan cover the itinerary?
Yes, if a regional plan lists every port country. Add a local plan for a gap.
Will it replace onboard Wi-Fi?
No. It covers port days and the pre-cruise hotel.
Can we sell SIM packs on board?
Yes. Stock packs for the port countries in the onboard shop. Check that each guest phone is unlocked.