SIM and eSIM for airport retail and lounges
Sell SIM packs at the till and eSIM vouchers in the lounge. The traveler has data before boarding or on arrival.
Short answer: Put RoamWorks SIM packs for the top routes next to the till, and offer an eSIM voucher for travelers who prefer a digital plan. Staff check the phone before the sale.
- Till, lounge, and delay
- SIM packs and eSIM vouchers
- You set the retail price
Sell data before the gate.
Four moments where travelers buy data. Pick one to see it in your flow.
Till attach
Ask the destination and trip length. Sell a SIM pack from the shelf, or send a one-time eSIM voucher to the traveler email.
- Trigger
- Traveler buys a travel item and says the phone has no data
- Measure
- Attach rate and activation on arrival
Lounge welcome
Add an eSIM voucher to a day pass or premium purchase and send it by email.
- Trigger
- Day pass or premium card entry
- Measure
- Voucher share of passes and activation in 24 hours
Delay recovery
Offer a SIM pack or an eSIM for the new route and a support link when a flight is delayed or cancelled.
- Trigger
- Flight delay or cancellation
- Measure
- Take-up per disrupted flight and support contacts
Arrivals
Sell SIM packs for the local country to travelers who land without data.
- Trigger
- Traveler lands without data
- Measure
- Packs sold per arriving flight and first-connection time
A focused offer for this buyer.
Put RoamWorks SIM packs for the top routes next to the till, and offer an eSIM voucher for travelers who prefer a digital plan. Staff check the phone before the sale.
SIM packs for the top routes on a shelf next to the till.
eSIM voucher at a staffed desk or in the lounge.
Install guide and support link with every sale.
Three numbers to review in a pilot.
- Attach rate
- Activation on arrival
- Support contacts per 100 orders
The products behind it.
SIM packs
RoamWorks SIM packs for your desk and your groups.
See SIM packs →
Digital vouchers
Issue data at the counter. Deliver it by email or account.
See Digital vouchers →- Buyer
- Category manager or commercial director
- Runs it
- Store or lounge operations
Concession fees and staff time affect the commercial model. Test one site first.
Where this works.
Each deep-dive shows the same solution in one buyer moment.
You set the retail price.
Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.
Wholesale pricing before your retail price.
You decide what the customer pays.
Support, refunds, and volume in the agreement.
From first step to first order.
Start with a short pilot. Review it, then add the next desk, route, or market.
Pick
Pick three to five packs for the top routes.
Test
Set the price and staff script. Test one site.
Review
Review sales, activations, and support. Add a second site.
Before you choose
Short answers to the common questions. The partner agreement sets the final terms.
Can we sell without a POS integration?
Yes. Add the SIM packs to the till as a product. eSIM vouchers need no POS link either.
What if the phone is locked?
A locked phone does not accept a SIM pack or an eSIM from another carrier. Check before sale.
What happens to unsold packs or failed vouchers?
The partner agreement sets the terms for unsold packs. Define the void and refund rule for vouchers before launch.
Which packs should we stock?
Start with three to five packs for the top routes from your airport, plus your own country for arrivals.