SIM packs for the holiday season
Plan packs by season and destination, keep them at the service desk, and sell eSIM in the app.
Short answer: A holiday season with travel data starts with the season plan. The category team picks the destinations, the service desks stock the packs, staff check the phone at each sale, and the app sells eSIM with the loyalty account.

- Packs by season and destination
- At the service desk
- eSIM in your app
From the season plan to the pack at the desk.
Four steps of a holiday season with travel data. Pick one to see it.
Plan the season
The category team picks the top destinations of its shoppers for the season, and leaves out the ones where they roam like at home.
- Trigger
- Season plan due
- Measure
- Destinations per season
Stock the desks
Each service desk gets packs for the season destinations, and the travel shelf gets a sign.
- Trigger
- Season reset
- Measure
- Packs in stock per store
Sell at the desk
Staff ask the destination, check the phone, and hand over the pack. The shopper pays at the till.
- Trigger
- Shopper at the desk
- Measure
- Packs sold per store per week
eSIM in the app
A shopper with an eSIM phone buys in the app, with the loyalty account. The code arrives by email or in the account.
- Trigger
- Shopper opens the travel page
- Measure
- eSIM sales per 1,000 app users
How to run it.
01Plan
- Pick the top destinations of your shoppers for each season.
- Leave out the destinations where your shoppers roam like at home.
- Set the packs for each destination and each store.
02In the store
- Keep the packs at the service desk or the kiosk counter.
- Put a sign on the travel shelf that sends shoppers to the desk.
- Check the phone before each sale.
03In the app
- Add the eSIM to the travel page of the app.
- Link it to the loyalty account, with your own rules for points.
Three numbers to review in a pilot.
- Packs sold per store per week
- eSIM sales per 1,000 app users
- Packs left at the end of the season
The products behind it.

SIM packs
RoamWorks SIM packs for your desk and your groups.
See SIM packs →
Digital vouchers
Issue data at the counter. Deliver it by email or account.
See Digital vouchers →- Data only, with no local number.
- The packs stay at a staffed desk, never on the open shelf.
- A shopper with an EU SIM roams like at home in the EU.
- Check the local rules for SIM sales, because some countries need an ID check.
Retail chains
Keep SIM packs for the season destinations at the service desk, put a sign on the travel shelf, and sell eSIM in your app with the loyalty account.
See the solution →You set the retail price.
Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.
Wholesale pricing before your retail price.
You decide what the customer pays.
Support, refunds, and volume in the agreement.
From first step to first order.
Start with a short pilot. Review it, then add the next desk, route, or market.
Scope
Pick a region of stores and one season.
Pilot
Run the season at the service desks of ten stores.
Extend
Add the app and the other regions for the next season.
Before you choose
Short answers to the common questions. The partner agreement sets the final terms.
Can the packs go on the open shelf?
No. The packs stay at the service desk or the kiosk counter, where staff check the phone. The travel shelf gets a sign.
Which destinations should a store stock?
The top destinations of your shoppers for the season. Leave out the ones where they roam like at home.
What about packs left at the end of the season?
The partner agreement sets the terms for unsold packs. Agree them before the season starts.
Can shoppers earn loyalty points?
That is your choice. The eSIM sells in your app, with your loyalty account and your rules.