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Supermarket and convenience chains

SIM packs for the holiday season

Plan packs by season and destination, keep them at the service desk, and sell eSIM in the app.

Short answer: A holiday season with travel data starts with the season plan. The category team picks the destinations, the service desks stock the packs, staff check the phone at each sale, and the app sells eSIM with the loyalty account.

  • Packs by season and destination
  • At the service desk
  • eSIM in your app
The flow

From the season plan to the pack at the desk.

Four steps of a holiday season with travel data. Pick one to see it.

01 / Step

Plan the season

The category team picks the top destinations of its shoppers for the season, and leaves out the ones where they roam like at home.

Trigger
Season plan due
Measure
Destinations per season
Playbook

How to run it.

01Plan

  • Pick the top destinations of your shoppers for each season.
  • Leave out the destinations where your shoppers roam like at home.
  • Set the packs for each destination and each store.

02In the store

  • Keep the packs at the service desk or the kiosk counter.
  • Put a sign on the travel shelf that sends shoppers to the desk.
  • Check the phone before each sale.

03In the app

  • Add the eSIM to the travel page of the app.
  • Link it to the loyalty account, with your own rules for points.
Measure

Three numbers to review in a pilot.

  1. Packs sold per store per week
  2. eSIM sales per 1,000 app users
  3. Packs left at the end of the season
Behind it

The products behind it.

What to pass
Store countrySeasonTop destinationsPhone format
Good to know
  • Data only, with no local number.
  • The packs stay at a staffed desk, never on the open shelf.
  • A shopper with an EU SIM roams like at home in the EU.
  • Check the local rules for SIM sales, because some countries need an ID check.
The solution

Retail chains

Keep SIM packs for the season destinations at the service desk, put a sign on the travel shelf, and sell eSIM in your app with the loyalty account.

See the solution →
Commercial model

You set the retail price.

Buy at partner rates, keep the customer relationship, and agree the support split privately. One catalogue, three commercial shapes.

01
Partner rates

Wholesale pricing before your retail price.

02
Your retail price

You decide what the customer pays.

03
Private terms

Support, refunds, and volume in the agreement.

Pilot

From first step to first order.

Start with a short pilot. Review it, then add the next desk, route, or market.

01

Scope

Pick a region of stores and one season.

02

Pilot

Run the season at the service desks of ten stores.

03

Extend

Add the app and the other regions for the next season.

Start a pilot
Answers

Before you choose

Short answers to the common questions. The partner agreement sets the final terms.

Last updated 28 October 2026 · Reviewed by Roamworks
Can the packs go on the open shelf?

No. The packs stay at the service desk or the kiosk counter, where staff check the phone. The travel shelf gets a sign.

Which destinations should a store stock?

The top destinations of your shoppers for the season. Leave out the ones where they roam like at home.

What about packs left at the end of the season?

The partner agreement sets the terms for unsold packs. Agree them before the season starts.

Can shoppers earn loyalty points?

That is your choice. The eSIM sells in your app, with your loyalty account and your rules.